From 60 visits per month, to well over 20,000, with just a few years of proper Search Engine Optimization (SEO) management. An ongoing effort to change and adjust content to fit what is current helps to stay on top of search results, making it easy for customers to find you.
The site was initially developed with SEO in mind, but content almost always needs fine tuning to fit the page needs. Keyword research was done for each medical service to determine that most searched terms when looking for that services. With this information, LSI (Latent Semantic Indexing) keywords were then chosen for each of those pages. All of the content on those pages, from images and text, to meta and alt tags were now all focused around these primary and LSI keywords.
SEO is key to accelerating growth of a website in all avenues. SEO works as multiplier to all external digital marketing efforts, by letting search engines know exactly what your site is about, or what is being sold.